Quarterbacks and marketers share the same dream: to make it to the Super Bowl. The big game has always been the quintessential venue for commercials. Tomorrow’s game will spur as much advertising chatter as it will football talk when it comes to the water cooler conversations on Monday morning.
It’s a historical date for marketers. Thirty years ago, Apple introduced the Macintosh computer during the Super Bowl with iconic “1984” commercial. Clydesdale horses, soda-chugging polar bears, and celebrities of all kinds make annual appearances to enthrall audiences and inspire product purchases.
Creativity, messaging, and filmography of the ads need to be top-notch in order to standout and earn accolades. The nation is waiting for genius and is ready to nit-pick ads if they’re not up to the high expectations the Super Bowl brings to commercials.
Today, it’s not just about the TV spots that marketers pay millions of dollars for. To stand out amidst the other advertisers, you have to take to social media. Marketing teams have staff standing by and actively participating in all the #hashtag trends that will occur during the most important four quarters of the season.
We’re still in awe over the brilliance of Oreo’s Super Bowl tweet last year.
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
This year, the marketing world is a gasp awaiting H&M’s first smart TV shopping-enabled commercial set to air during the Super Bowl. Game watchers aren’t just going to admire David Beckham in his new Bodywear line, but they’ll actually be able to make a purchase right from their TV remotes!
Technology continues to shape marketing, but the Super Bowl is still the prime location for spotlighting your brand.
Join the discussion:
What is your favorite Super Bowl commercial of all time? Which ad are you most looking forward to watching in tomorrow’s game? What do you think has changed Super Bowl advertising the most over the years?
Bark of Baxter 